Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus — built for Apple Intelligence.
Apple 2030 is our plan to use recycled and renewable materials, clean electricity, and low-carbon shipping to bring our net emissions to zero.
Buy iPhone accessories from Apple, including iPhone cases, Lightning adapters, docks, headphones, speakers and more.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro, and M3 Max chips.
See all technical specifications for the 13- and 15-inch MacBook Air with M3 chip and the 13-inch MacBook Air with M2 chip.
See all the technical specifications for iMac with the M3 chip and 24-inch display.
See all the technical specifications for Mac mini with the M2 or M2 Pro chip.
Apple Watch is the ultimate device for a healthy life. Available in three models: Apple Watch Ultra 2, Apple Watch Series 10, and Apple Watch SE.
View all the technical specifications for Mac Studio with the M2 Max or M2 Ultra chip.
A superpowerful chip. A superstar camera. A leap in battery life. A fast 5G connection. A pocket-size 4.7” design. All for HK$3,699.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPad is so versatile, it’s more than up to any task. Get things done in both fun and powerful ways with iPad.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip. And built for Apple Intelligence.
Maps is packed with smart features that make getting to and getting the most out of your destination fast and easy.
See all the technical specifications for Mac Pro with the M2 Ultra chip.
iPad has an all-screen Liquid Retina display, the A14 Bionic chip and four color options. And it supports the Magic Keyboard Folio.
iPhone 16 Pro and iPhone 16 Pro Max. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip. And built for Apple Intelligence.
The new Mac Studio. Supercharged by the M2 Max and M2 Ultra chip. Extensive connectivity. Stunningly compact.
Purchase your next iPhone from the Apple Store. Get answers about carriers, offers, payments, trade-in, setup, and more.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.
macOS Sequoia brings effortless window tiling, web browsing with fewer distractions, new iPhone Mirroring, and support for Apple Intelligence.
Apple today introduced the new iPad mini, supercharged by the A17 Pro chip.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customization options, and support for Apple Intelligence.
Get HK$250 - HK$2,900 off a new Apple Watch Series 10 when you trade in an Apple Watch. Buy now at apple.com.
Get HK$250 - HK$2,900 off a new Apple Watch SE when you trade in an Apple Watch. Buy now at apple.com.
Get HK$250 - HK$2,900 off a new Apple Watch Ultra 2 when you trade in an Apple Watch. Buy now at apple.com.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.
Compare features for AirPods Pro 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max.