PRESS RELEASE
20 October 2009
Apple Introduces Magic Mouse – The World’s First Multi-Touch Mouse
CUPERTINO, California—October 20, 2009—Apple® today introduced the new wireless Magic Mouse, the first mouse to use Apple’s revolutionary Multi-Touch™ technology. Pioneered on iPhone®, iPod touch® and Mac® notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac® and will be available as a Mac accessory at just HK$518.
“Apple is the Multi-Touch leader, pioneering the use of this innovative technology in iPhone, iPod touch and Mac notebook trackpads,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Apple's Multi-Touch technology allows us to offer an easy to use mouse in a simple and elegant design.”
Magic Mouse features a seamless touch-sensitive enclosure that allows it to be a single or multi-button mouse with advanced gesture support. Using intuitive gestures, users can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. Magic Mouse works for left or right handed users and multi-button or gesture commands can be easily configured from within System Preferences.
The Magic Mouse laser tracking engine provides a smooth, consistent experience across more surfaces than a traditional optical tracking system. Magic Mouse uses Bluetooth wireless capabilities to create a clean, cable-free desk top and its secure wireless connection works from up to 10 meters away. To extend battery performance, Magic Mouse includes an advanced power management system that works with Mac OS® X to automatically switch to low power modes during periods of inactivity. The wireless Magic Mouse is powered by two AA batteries which are included.
Pricing & Availability
Magic Mouse comes standard with the new iMac and is available at the end of October through the Apple Store® (http://store.apple.com/hk) and Apple Authorized Resellers (www.apple.com/hk/en/reseller) for a suggested retail price of HK$518. Magic Mouse requires Mac OS X Leopard® version 10.5.8 or later.
Magic Mouse comes standard with the new iMac and is available at the end of October through the Apple Store® (http://store.apple.com/hk) and Apple Authorized Resellers (www.apple.com/hk/en/reseller) for a suggested retail price of HK$518. Magic Mouse requires Mac OS X Leopard® version 10.5.8 or later.
Apple Asia’s home page on the World Wide Web: https://www.apple.com/asia
Apple Hong Kong’s home page on the World Wide Web: https://www.apple.com/hk/en
Apple Hong Kong’s home page on the World Wide Web: https://www.apple.com/hk/en
- Copyright © 2009 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, Safari, Cover Flow, iPhone, iPod, iTunes, Leopard, Tiger, FireWire and iMac are trademarks of Apple. Other company and product names may be trademarks of their respective owners.