PRESSEMEDDELELSER 13. april 2010

Apple Updates MacBook Pro Line

Faster Processors, Next-Generation Graphics & Up to 10 Hours of Battery Life

CUPERTINO, California - April 13, 2010 - Apple® today updated the MacBook® Pro line with faster processors, powerful next-generation NVIDIA graphics and even longer battery life. The popular 13-inch MacBook Pro features the new NVIDIA GeForce 320M graphics processor for up to 80 percent faster graphics and a groundbreaking 10-hour built-in battery.* The new 15-inch and 17-inch MacBook Pro models feature Intel Core i5 and i7 processors and Apple’s new automatic graphics switching technology that toggles seamlessly between powerful NVIDIA GeForce GT 330M and energy efficient Intel HD Graphics processors.

“The new MacBook Pro is as advanced on the inside as it is stunning on the outside,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With faster processors, amazing graphics and up to three more hours of battery life, the new MacBook Pro delivers both performance and efficiency.”

All 13-inch MacBook Pro models now include faster Intel Core 2 Duo processors, 4GB RAM, a 10-hour built-in battery and the new NVIDIA GeForce 320M graphics processor. With 48 processing cores, the new NVIDIA GeForce 320M is the fastest integrated graphics processor on the market, ideal for graphics intensive applications or high performance games. The 13-inch MacBook Pro is available in two configurations: one with a 2.4 GHz Intel Core 2 Duo and 250GB hard drive priced at 8 999 DKK; and one with a 2.66 GHz Intel Core 2 Duo and 320GB hard drive priced at 11 299 DKK.

The new 15-inch and 17-inch MacBook Pro models are up to 50 percent faster than the previous systems.** Using Intel’s state-of-the-art 32 nanometer process, Intel Core i5 and i7 processors integrate the memory controller and Level 3 cache for faster access to system memory. Hyper-Threading technology improves data throughput by creating virtual processing cores, while Turbo Boost optimizes performance between the two processor cores, accelerating the system from 2.66 GHz to 3.06 GHz for intensive dual core tasks, and up to 3.33 GHz for single core tasks.

All 15-inch and 17-inch models include two graphics processors, the new NVIDIA GeForce GT 330M for peak performance and Intel HD Graphics for energy efficient operation. More than twice as fast as the GeForce 320M, the powerful new GeForce GT 330M provides incredibly smooth, crisp on-screen graphics for the most demanding 3D games, creative software and technical applications. Apple’s automatic graphics switching determines which graphics processor an application needs and switches instantly between processors to deliver peak performance and long battery life. Tightly integrated hardware and software allow the new 15-inch and 17-inch MacBook Pro to deliver 8 to 9 hours on a single charge.

The new 15-inch MacBook Pro is available in three models: one with a 2.4 GHz Intel Core i5, NVIDIA GeForce GT 330M and 320GB hard drive at 13 799 DKK; one with a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive at 14 999 DKK; and one with a 2.66 GHz Intel Core i7, NVIDIA GeForce GT 330M and 500GB hard drive at 16 499 DKK. The new 17-inch MacBook Pro features a 2.53 GHz Intel Core i5, NVIDIA GeForce GT 330M and 500GB hard drive for 17 499 DKK.

The MacBook Pro glass Multi-Touch™ trackpad now supports inertial scrolling, an intuitive way to scroll through large photo libraries, lengthy documents and long web sites. All MacBook Pros feature bright, LED-backlit wide-angle displays with a broad color gamut. The 17-inch MacBook Pro includes a high resolution 1920 x 1200 display, and the 15-inch MacBook Pro is now available with an optional high resolution 1680 x 1050 display. Customers can also upgrade their MacBook Pro with new 128GB, 256GB and 512GB solid state drives.

As the industry’s greenest notebook lineup, every Mac® notebook achieves EPEAT Gold status and meets Energy Star 5.0 requirements, setting a new standard for environmentally friendly notebook design.*** Each unibody enclosure is made of highly recyclable aluminum and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Mac notebooks contain no brominated flame retardants, use internal cables and components that are PVC-free and are constructed of recyclable materials.

Apple uses advanced chemistry, intelligent monitoring of the system and battery, and Adaptive Charging technology to create a notebook battery that delivers up to 10 hours of wireless productivity on a single charge and up to 1,000 recharges.**** The built-in battery design results in less waste and depleted batteries can be replaced for €139 or €179, which includes installation and disposal of your old battery in an environmentally responsible manner.

All Macs come with Mac OS® X Snow Leopard®, the world’s most advanced operating system, and iLife®, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Pricing & Availability
The new 13-inch MacBook Pro, 15-inch MacBook Pro, and 17-inch MacBook Pro are now available through the Apple Store® (www.apple.com/dk/) and Apple Authorized Resellers.

The 2.4 GHz, 13-inch MacBook Pro, for a suggested retail price of 8 999 DKK, includes:

13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
2.4 GHz Intel Core 2 Duo with 3MB shared L2 cache;
1066 MHz front-side bus;
4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
NVIDIA GeForce 320M integrated graphics;
250GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive® with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
AirPort Extreme® 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
iSight® video camera;
two USB 2.0 ports;
one FireWire® 800 port (FireWire 400 compatible);
SD card slot;
combined headphone/line in (analog/digital);
glass Multi-Touch trackpad and illuminated keyboard;
built-in, 63.5WHr lithium polymer battery; and
60 Watt MagSafe® Power Adapter.

The 2.66 GHz, 13-inch MacBook Pro, for a suggested retail price of 11 299 DKK, includes:

13.3-inch widescreen LED-backlit 1280 x 800 glossy display;
2.66 GHz Intel Core 2 Duo with 3MB shared L2 cache;
1066 MHz front-side bus;
4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
NVIDIA GeForce 320M integrated graphics;
320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
iSight video camera;
two USB 2.0 ports;
one FireWire 800 port (FireWire 400 compatible);
SD card slot;
combined headphone/line in (analog/digital);
glass Multi-Touch trackpad and illuminated keyboard;
built-in, 63.5WHr lithium polymer battery; and
60 Watt MagSafe Power Adapter.

Build-to-order options for the 13-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a 320GB 5400 rpm or a 500GB 5400 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare® Protection Plan.

The 2.4 GHz, 15-inch MacBook Pro, for a suggested retail price of 13 799 DKK, includes:

15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
2.4 GHz Intel Core i5 with 3MB shared L3 cache;
4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 256MB of VRAM;
320GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
iSight video camera;
two USB 2.0 ports;
one FireWire 800 port;
SD card slot;
audio line in (analog/digital);
audio line out/headphone (analog/digital);
glass Multi-Touch trackpad and illuminated keyboard;
built-in, 77.5WHr lithium polymer battery; and
85 Watt MagSafe Power Adapter.

The 2.53 GHz, 15-inch MacBook Pro, for a suggested retail price of 14 999 DKK, includes:

15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
2.53 GHz Intel Core i5 with 3MB shared L3 cache;
4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 256MB of VRAM;
500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
iSight video camera;
two USB 2.0 ports;
one FireWire 800 port;
SD card slot;
audio line in (analog/digital);
audio line out/headphone (analog/digital);
glass Multi-Touch trackpad and illuminated keyboard;
built-in, 77.5WHr lithium polymer battery; and
85 Watt MagSafe Power Adapter.

The 2.66 GHz, 15-inch MacBook Pro, for a suggested retail price of 16 499 DKK, includes:

15.4-inch widescreen LED-backlit 1440 x 900 glossy display;
2.66 GHz Intel Core i7 with 4MB shared L3 cache;
4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 512MB of VRAM;
500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
iSight video camera;
two USB 2.0 ports;
one FireWire 800 port;
SD card slot;
audio line in (analog/digital);
audio line out/headphone (analog/digital);
glass Multi-Touch trackpad and illuminated keyboard;
built-in, 77.5WHr lithium polymer battery; and
85 Watt MagSafe Power Adapter.

Build-to-order options for the 15-inch MacBook Pro include the ability to upgrade to 8GB 1066 MHz DDR3 SDRAM, a high resolution 15-inch 1680 x 1050 display in glossy and antiglare, a 500GB 5400 rpm or 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

The 2.53 GHz, 17-inch MacBook Pro, for a suggested retail price of 17 499 DKK, includes:

17-inch widescreen LED-backlit 1920 x 1200, glossy display;
2.53 GHz Intel Core i5 with 3MB shared L3 cache;
4GB 1066 MHz DDR3 SDRAM, expandable to 8GB;
integrated Intel HD Graphics + NVIDIA GeForce GT 330M discrete graphics with 512MB of VRAM;
500GB serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
a slot-load 8X SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
Mini DisplayPort (VGA, DVI and HDMI adapters sold separately);
AirPort Extreme 802.11n wireless networking and Bluetooth 2.1+EDR;
Gigabit Ethernet port;
iSight video camera;
three USB 2.0 ports;
one FireWire 800 port (FireWire 400 compatible);
ExpressCard/34 expansion card slot;
audio line in (analog/digital);
audio line out/headphone (analog/digital);
glass Multi-Touch trackpad and illuminated keyboard;
built-in, 95WHr lithium polymer battery; and
85 Watt MagSafe Power Adapter.

Build-to-order options for the 17-inch MacBook Pro include a 2.66 GHz Intel Core i7 processor, 8GB 1066 MHz DDR3 memory, a 500GB 7200 rpm hard drive, a 128GB, 256GB or 512GB solid state drive, antiglare display, Mini DisplayPort to DVI Adapter, Mini DisplayPort to Dual-Link DVI Adapter (for 30-inch DVI display), Mini DisplayPort to VGA Adapter, Apple Remote, Apple MagSafe Airline Adapter and the AppleCare Protection Plan.

*Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core 2 Duo–based 13-inch MacBook Pro units with NVIDIA GeForce 320M and production 2.53 GHz Intel Core 2 Duo-based 13-inch MacBook Pro units with NVIDIA GeForce 9400M.

**Testing conducted by Apple in March 2010 using preproduction 2.66 GHz Intel Core i7–based 15-inch MacBook Pro units with NVIDIA GeForce GT 330M and production 2.8 GHz Intel Core 2 Duo-based 15-inch MacBook Pro units with NVIDIA GeForce 9600M GT.

***EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

****A properly maintained MacBook Pro battery is designed to retain 80 percent or more of its original capacity during a lifespan of up to 1,000 recharge cycles. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/dk/macbookpro/battery.

Presse kontakt:
Petter Ahrnstedt
Apple
ahrnstedt.p@euro.apple.com
+46 8-703 3056

Christina Vedel
Pencil PR
christina@pencilpr.dk
+45 31 31 91 06

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone, iPod, Multi-Touch and Xcode are trademarks of Apple. Other company and product names may be trademarks of their respective owners.