PRESS RELEASE
September 9, 2009
Apple’s iPod shuffle Now Starts at Just $69
World’s Smallest Music Player Now in Five Great Colors
MARKHAM, Ontario—September 9, 2009—Apple® today announced that iPodshuffle®, the world’s smallest music player and the first music playerto talk to you, is now available starting at just $69 in five greatcolors. iPod shuffle’s intuitive controls are conveniently located onthe headphone cord, letting you navigate and enjoy music without evenlooking. With the press of a button, you can play, pause, adjust volumeand switch playlists, plus the VoiceOver feature lets iPod shufflespeak song titles, artists and playlist names. The iPod shuffle isavailable worldwide today in a new 2GB model for just $69 and a 4GBmodel for $89, and both models come in silver, black, pink, blue andgreen.
“iPod shuffle is the world’s smallest music player and now comes infive great colors starting at just $69,” said Philip Schiller, Apple’ssenior vice president of Worldwide Product Marketing. “iPod shuffle isso small that you almost forget it’s there, yet remarkably, it holds upto 1,000 songs and talks to you.”
iPod shuffle is based on Apple’s incredibly popular shuffle feature,which randomly selects songs from your music library. iPod shufflefeatures a sleek and ultra-wearable design with a built-in stainlesssteel clip. iPod shuffle users can easily clip it to almost anythingand take it everywhere.
In addition to the Apple Earphones and Apple In-Ear Headphones withRemote, third party manufacturers including Sony, V-MODA, Klipsch andScosche are supporting built-in headphone controls and Belkin andScosche offer built-in headphone adapters allowing users to enjoy iPodshuffle with their own headphones.
iPod® is the world’s most popular family of digital music playerswith over 220 million sold. Apple’s new holiday lineup includes iPodshuffle in five great colors starting at just $69; iPod classic® in anew 160GB model holding up to 40,000 songs for $279; the incredible newiPod nano® with a video camera available in nine brilliant polishedaluminum colors starting at $169; and the revolutionary iPod touch®starting at the breakthrough price of just $219.
Pricing & Availability
The third generation iPod shuffle is available immediately for asuggested price of $69 (CAN) for the 2GB model and $89 (CAN) for the 4GBmodel in silver, black, pink, blue and green through the Apple Store® (www.apple.ca),Apple’s retail stores and Apple Authorized Resellers. A 4GB specialedition polished stainless steel model is available in a 4GB model for$109 (CAN) through the Apple Store (www.apple.ca)and Apple’s retail stores. iPod shuffle comes with the Apple Earphoneswith Remote and the iPod shuffle USB cable. iPod shuffle requires aMac® with a USB 2.0 port, Mac OS® X v10.4.11 or later and iTunes® 9 orlater; or a Windows PC with a USB 2.0 port and Windows Vista, WindowsXP Home or Professional (Service Pack 3) or later.
The third generation iPod shuffle is available immediately for asuggested price of $69 (CAN) for the 2GB model and $89 (CAN) for the 4GBmodel in silver, black, pink, blue and green through the Apple Store® (www.apple.ca),Apple’s retail stores and Apple Authorized Resellers. A 4GB specialedition polished stainless steel model is available in a 4GB model for$109 (CAN) through the Apple Store (www.apple.ca)and Apple’s retail stores. iPod shuffle comes with the Apple Earphoneswith Remote and the iPod shuffle USB cable. iPod shuffle requires aMac® with a USB 2.0 port, Mac OS® X v10.4.11 or later and iTunes® 9 orlater; or a Windows PC with a USB 2.0 port and Windows Vista, WindowsXP Home or Professional (Service Pack 3) or later.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iPodshuffle, iPod, iPod classic, iPod nano, iPod touch, Apple Store andiTunes are trademarks of Apple. Other company and product names may betrademarks of their respective owners.