Apple Introduces New iPod touch Lineup

MARKHAM, Ontario—September 9, 2009—Apple® today announced the new iPodtouch® lineup starting at the breakthrough price of just $219, givingusers a great iPod®, a great pocket computer, a great game player andaccess to Apple’s revolutionary App Store with over 75,000applications. iPod touch features Apple’s revolutionary Multi-Touch™user interface, a gorgeous 3.5-inch widescreen glass display, Wi-Fi,Bluetooth, and a built-in accelerometer and speaker—all in an amazinglythin metal design that slips easily into your pocket. The 8GB iPodtouch is now available for just $219, along with new models whichdeliver twice the capacity for the same price, with the iPod touch 32GBmodel for $329 and 64GB model for $429.

“At just $219 the iPod touch is the most affordable gateway toApple’s revolutionary App Store with more than 75,000 applications thatyou can wirelessly download right into your iPod touch,” said PhilipSchiller, Apple’s senior vice president of Worldwide Product Marketing.“You get a great iPod, a great pocket computer with the industry’s bestmobile web browser and a great game player, all in this super-thinbeautiful enclosure.”

iPod touch is a great iPod for enjoying music, television shows,movies and podcasts. iPod touch has incredible features for music fanssuch as Cover Flow®, Shake to Shuffle™, and access to the legendaryiTunes® Store. And now, the new iPod touch supports Genius Mixes, whichautomatically creates up to 12 endless mixes of songs from your iTuneslibrary that go great together. Movies and television shows look greaton the gorgeous 3.5-inch widescreen display. iPod touch customers havethe entire iTunes Store catalog at their fingertips, giving theminstant access to the world’s largest catalog of over 11 million songs,TV shows and Hollywood movies to purchase and download directly totheir iPod touch.

iPod touch is a great game player with its built-in accelerometer,revolutionary Multi-Touch user interface, its amazing graphicsperformance and the over 20,000 game and entertainment titles availableon the App Store. With support for peer-to-peer connections, the newiPod touch gives users the ability to play multi-player games withpeople next to them or around the world. iPod touch customers can addnew game titles from the App Store over Wi-Fi anytime and anywhere.

iPod touch is a great pocket computer, letting users surf the web,do email, manage their calendars, organize contacts, and use socialnetworking sites such as Facebook and Twitter. With its award-winningSafari® web browser, iPod touch users can experience the Internet likeno other pocket-size device. iPod touch comes with the latest iPhone™3.1 software including: Cut, Copy and Paste; Spotlight® Search tosearch across iPod touch or within Mail, Contacts, Calendar and iPod;landscape keyboard for Mail, Notes and Safari; remote lock forMobileMe™ and anti-phishing features.

Apple’s App Store is a phenomenal success with a selection of over75,000 apps available and customer downloads topping a staggering 1.8billion apps. iPhone and iPod touch customers in 77 countries canchoose from an incredible range of apps in 20 categories, includinggames, business, news, sports, health, reference and travel. The AppStore works with iPod touch over Wi-Fi so users can discover, purchaseand download apps wirelessly and start using them instantly.

iPod touch features up to 30 hours of music playback or six hours ofvideo playback on a single charge. The 8GB model holds up to 1,750songs, 10,000 photos and 10 hours of video; the 32GB model holds up to7,000 songs, 40,000 photos or 40 hours of video; and the 64GB modelholds up to 14,000 songs, 90,000 photos or 80 hours of video.* The 32GBand 64GB models also include up to 50 percent faster performance andsupport for even better graphics with OpenGL ES 2.0.

iPod is the world’s most popular family of digital music playerswith over 220 million sold. Apple’s new holiday lineup includes iPodshuffle® in five great colors starting at just $69; iPod classic® in anew 160GB model holding up to 40,000 songs for $279; the incredible newiPod nano® with a video camera available in nine brilliant polishedaluminum colors starting at $169; and the revolutionary iPod touchstarting at the breakthrough price of just $219.

Pricing & Availability
The new iPod touch is available immediately for a suggested priceof $219 (CAN) for the 8GB model, $329 (CAN) for the 32GB model and $429(CAN) for the 64GB model through the Apple Store® (www.apple.ca),Apple’s retail stores and Apple Authorized Resellers. iPod touchrequires a Mac® with a USB 2.0 port, Mac OS® X v10.4.11 or later andiTunes 9; or a Windows PC with a USB 2.0 port and Windows Vista orWindows XP Home or Professional (Service Pack 3) or later and iTunes 9.Existing iPod touch users can update to the latest 3.1 software forjust $4.95 (CAN) to enjoy new features including Genius Mixes and Geniusfor Apps. iPod touch owners who already have the 3.0 software get the3.1 software update for free. Simply download the latest version ofiTunes onto your Mac or PC, and purchase the 3.1 software update viaiTunes.

*Battery life and number of charge cycles vary by use and settings. See www.apple.ca/batteriesfor more information. Music capacity is based on four minutes per songand 128-Kbps AAC encoding; photo capacity is based on iPod-viewablephotos transferred from iTunes; and video capacity is based on H.2641.5 Mbps video at 640-by-480 resolution.

Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
thendela@apple.com