PRESS RELEASE
April 19, 2004
Apple Unveils Final Cut Pro HD
First Video Editing Software to Deliver Real-Time, Native DVCPRO HD Editing & Effects
MARKHAM, Ontario—April 19, 2004—Apple® today unveiled Final Cut Pro® HD, the latest version of Apple's Emmy award-winning editing software, now with the real-time performance of high-quality native DVCPRO HD in addition to real-time support for DV and SD. Final Cut Pro HD delivers the ability to capture, edit and output broadcast-quality high definition (HD) video over a single FireWire® cable, without requiring any additional hardware—an industry first. Final Cut Pro HD supports native DVCPRO HD editing with no recompression or image degradation and enables HD preview monitoring on an Apple Cinema HD Display.
“Apple revolutionized the video industry with DV editing and FireWire,” said Rob Schoeben, Apple's vice president of Applications Marketing. “With Final Cut Pro HD, we're bringing real-time, native HD editing to customers at a breakthrough price.”
Taking advantage of the incredible performance and architecture of the Power Mac® G5 and Mac OS® X version 10.3 “Panther,” Final Cut Pro HD provides playback of up to four streams of native DVCPRO HD video or when adding an Xserve® RAID, up to 10 streams in preview quality. Final Cut Pro HD's support of native DVCPRO HD makes media conversion unnecessary, preserving the full quality of the camera original. Final Cut Pro HD's frame-accurate, native DVCPRO HD editing environment gives broadcasters, producers and post-production professionals the ability to capture, edit and output broadcast-quality HD video, and the freedom to cut HD video anywhere, even on a PowerBook®.
Final Cut Pro HD's Digital Cinema Desktop feature allows basic SD and HD monitoring directly to an Apple Cinema Display®, further lowering the cost of entry for working in HD editing. Built on the open architecture of QuickTime®, Final Cut Pro HD scales smoothly from DV through SD, HD and film. Final Cut Pro HD can output to most professional tape formats or encode MPEG-2, MPEG-4, and QuickTime files for DVD, web, or delivery on 3G devices.
Final Cut Pro HD offers unprecedented integration with Apple's suite of professional applications, including Motion, a breakthrough new application that redefines professional motion graphics production; DVD Studio Pro 3, a professional DVD authoring application; Shake® 3.5, a new version of the industry-leading compositing and visual effects software; and Logic® Pro 6, the standard in computer-based music production.
Final Cut Pro HD includes precision, non-modal editing and trimming tools; powerful interface customization features; advanced real-time color correction and image control; and enhanced audio editing capabilities with multi-track audio mixing and multi-channel audio output. Using RT Extreme, Final Cut Pro HD offers more than 150 render-free filters, effects and transitions. Final Cut Pro HD includes LiveType 1.2 for resolution independent animated titling, Soundtrack 1.2 for loop-based music creation, Compressor 1.2 for HD encoding and Cinema Tools for filmmakers working with 35mm or 16mm film.
Pricing & Availability
Final Cut Pro HD is available immediately to registered Final Cut Pro 4 users. The Final Cut Pro HD retail package is available for pre-order through the Apple Store® (www.apple.com/canadastore) and Apple Authorized Resellers for a suggested retail price of $1,299 (CDN). Final Cut Pro 1, 2, and 3 users can upgrade to Final Cut Pro HD for $499 (CDN). Full system requirements and more information on Final Cut Pro HD, including a list of certified, compatible hardware and software, can be found at www.apple.com/ca/finalcutpro.
Final Cut Pro HD is available immediately to registered Final Cut Pro 4 users. The Final Cut Pro HD retail package is available for pre-order through the Apple Store® (www.apple.com/canadastore) and Apple Authorized Resellers for a suggested retail price of $1,299 (CDN). Final Cut Pro 1, 2, and 3 users can upgrade to Final Cut Pro HD for $499 (CDN). Full system requirements and more information on Final Cut Pro HD, including a list of certified, compatible hardware and software, can be found at www.apple.com/ca/finalcutpro.
Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-owned subsidiary of Apple Computer, Inc. Apple products are available at more than 450 Authorized Apple Canada Dealer locations across Canada.
- 2004 Apple. All rights reserved. Apple, the Apple logo, Macintosh, Mac, Mac OS, Final Cut Pro, Logic, FireWire, Power Mac, Xserve, PowerBook, Apple Cinema Display, QuickTime, Shake and Apple Store are either registered trademarks or trademarks of Apple. Other company and product names may be trademarks of their respective owners.