Apple Lowers Prices for eMac Line

MARKHAM, Ontario—October 22, 2003—Apple® today announced lower pricesfor its popular eMac™ desktop computer for home and schools, making the eMacthe most affordable SuperDrive™-equipped Mac® ever, starting at just $1,499(CDN). Featuring a stunning 17-inch flat CRT in a compact all-in-one design,eMac includes Mac OS® X version 10.3 “Panther” pre-installed with over 150breakthrough new features, including Fast User Switching making the eMaceasy to share among users in the home and schools. eMac also offers Apple'siLife™, the industry's only integrated suite of award-winning applicationsfor digital music, photography, moviemaking and DVD creation.

“Complete and ready to use right out of the box, eMac is the most affordableSuperDrive-equipped Mac ever offered,” said Greg Joswiak, Apple's vicepresident of Hardware Product Marketing. “A brilliant combination ofperformance and value, eMac makes it easy and affordable for everyone tomake DVDs from their movies, music and photos—it's the ultimate computerfor home and schools.”

Housed in a remarkably compact all-in-one design that is even less deep thanthe original iMac®, eMac offers a crisp 17-inch flat CRT display supportingscreen resolutions of up to 1280-by-960 pixels in 24-bit color. Offering afast 1 GHz PowerPC G4 processor, eMac comes with either a Combo(DVD-ROM/CD-RW) drive for watching DVD movies and burning CDs or Apple'srevolutionary SuperDrive (DVD-R/CD-RW), which adds the ability to burn DVDsthat play in most consumer DVD players. eMac comes with high-performance ATIRadeon 7500 graphics with 32MB of dedicated DDR SDRAM and hard drives up to80GB.

Offering the latest in wireless communications, eMac includes a built-inantenna and card slot to support AirPort® Extreme 802.11g wirelessnetworking. eMac also includes built-in 10/100BASE-T Ethernet and 56K V.92modem allowing customers to connect to the Internet any way they like. Withfive USB ports, and two FireWire® ports conveniently located on the side ofthe system, eMac desktops offer easy plug-and-play connections to popularperipherals such as digital video camcorders, iPod™, digital still cameras,printers and scanners.

Every eMac comes with Panther pre-installed. Panther delivers more than 150breakthrough new features including a completely new Finder™ that providesone-click access to a user's favorite files and folders; Exposé, arevolutionary new way to instantly see all open windows at once; and iChatAV, a complete desktop video conferencing solution for business, educationand consumers. Panther also features Fast User Switching to elegantly switchbetween active users without having to quit applications or log out;FileVault, which uses the latest security standards and 128 bit encryptiontechnology to ensure that data in the home directory is kept secure andprivate at all times; and enhanced Windows compatibility that ensures files,printers and network services can easily be shared with Windows users.

Perfect for today's digital lifestyle, every new eMac also includes iLife,Apple's integrated suite of award-winning digital lifestyle applicationsthat features the latest versions of iPhoto™, iMovie® and iDVD™ and iTunes®.iLife is the only integrated suite to include all of the four applicationsrequired for today's “digital lifestyle”—digital music, photography,moviemaking and DVD creation—and is the first product to offer the benefitsof seamlessly integrating them. In addition to Panther, eMac also includesAppleWorks®, Quicken 2004 Deluxe, WorldBook Encyclopedia 2003 Edition andTony Hawk's Pro Skater 4.

Pricing & Availability
The eMac line is available immediately through the Apple Store®(www.apple.com/canadastore) and Apple Authorized Resellers in two standard configurations.

The 17-inch flat CRT eMac, for a suggested retail price of $1,099 (CDN) includes:

The 17-inch flat CRT eMac, for a suggested retail price of $1,499 (CDN) includes:

Build-to-order options and accessories include additional memory, a 160GBhard drive, AirPort Extreme Card and AirPort Base Station, and theAppleCare® Protection Plan.

eMac computers are also available to education customers in the US andCanada through the Apple Store for Education athttps://www.apple.com/ca/educationstore or by calling an Apple education sales representative at 800-800-APPL.

Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-ownedsubsidiary of Apple Computer, Inc. Apple products are available at morethan 450 Authorized Apple Canada Dealer locations across Canada.

Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
thendela@apple.com