PRESS RELEASE
October 16, 2003
Apple and Pepsi to Give Away 100 Million Free Songs
SAN FRANCISCO—October 16, 2003— Apple® and Pepsi-Cola North America todayannounced a historic promotion to legally give away 100 million free songsto Mac® and Windows PC users from Apple's iTunes® Music Store. BeginningFebruary 1, 100 million winning codes will be randomly seeded in 20 ounceand 1 liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winningcodes will be redeemable for a free song from the iTunes Music Store.Winners will simply go to Apple's iTunes Music Store (www.iTunes.com), enterthe code found under the bottle cap and choose any 99 cent song from theonline store's vast catalog of over 400,000 songs. The Pepsi iTunespromotion will kick-off with a Super Bowl ad on February 1, 2004, and willrun until March 31, 2004.
“iTunes has revolutionized the way we buy music,” said Dawn Hudson,president of Pepsi-Cola North America. “iTunes provides music fans with afast, reliable and easy way to get the music they want, when they want it.During the Pepsi iTunes promotion, they will be able to get more of theirfavorite music for free.”
“This historic promotion to legally give away 100 million free songs will godown in history as igniting the legal download market,” said Steve Jobs,Apple's CEO. “Pepsi has marketed their products through music forgenerations, and this is going to be another one that is remembered fordecades.”
Apple's iTunes Music Store revolutionized the online music industry with itsgroundbreaking personal use rights and one-click download directly intoiTunes, Apple's integrated digital jukebox software—all for just 99 centsper song. Since its launch six months ago, music fans have purchased anddownloaded more than 13 million songs from the iTunes Music Store, making itthe number one download music service. Apple today launched its secondgeneration iTunes Music Store for both Mac and Windows PC users. With musicfrom all five major music companies and over 200 independent music labels,the iTunes Music Store is growing every day and will offer more than 400,000songs.
The Pepsi iTunes promotion complements Pepsi's music initiatives. Pepsi hasa long history of integrating music as a core platform in their marketingprograms. From Michael Jackson and Madonna to Shakira and Beyoncé, Pepsi hasfeatured the biggest recording artists and a diverse range of chart-toppingmusic in marketing campaigns for decades. PEPSI SMASH, a one-hourwall-to-wall music television show that debuted last summer on the WB TVnetwork and featured live musical performances, is one of Pepsi's ongoingmusic initiatives.
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the $4billion refreshment beverage unit of PepsiCo Inc. in the United States andCanada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild CherryPepsi, Pepsi Twist, Pepsi Blue, Pepsi Vanilla, Mountain Dew, Mountain DewCode Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina,FruitWorks, Dole single-serve juices and SoBe. The company also makes andmarkets North America's best-selling ready-to-drink iced teas and coffees,respectively, via joint ventures with Lipton and Starbucks.
- © 2003 Apple. All rights reserved. Apple, the Apple logo, Macintosh, Mac,Mac OS and iTunes are either registered trademarks or trademarks of Apple.Other company and product names may be trademarks of their respectiveowners.