PRESS RELEASE May 6, 2003

Apple Unveils New eMac Family

Complete Digital Lifestyle System Now Starts at Just $1,199 CDN

MARKHAM, Ontario—May 6, 2003—Boosting performance while lowering the priceof its popular desktop for home and school, Apple® today announced anentirely new eMac™ line offering up to a 1 GHz PowerPC G4 processor, afaster 4x SuperDrive™, high performance ATI Radeon 7500 graphics, up to 80GBhard drives and internal support for AirPort® Extreme wireless networking.Featuring a stunning 17-inch flat CRT and a remarkably compact all-in-onedesign that is even less deep than the original iMac®, the most affordablePowerPC G4 system now starts at just $1,199 (CDN).
“The eMac has been a hit with both education customers and consumers, andwe've made it more powerful and affordable than ever,” said Greg Joswiak,Apple's vice president of Hardware Product Marketing. “The eMac offerscustomers a complete system that is the ideal entry point for today'sdigital lifestyle.”
eMac, with a 17-inch flat CRT display, supports screen resolutions of up to1280-by-960 pixels in 24-bit color and offers 40 percent more viewing areathan a typical 15-inch CRT display. Available in three standardconfigurations, eMac comes with either a CD-ROM drive; a Combo(DVD-ROM/CD-RW) optical drive for watching DVD movies and burning CDs thatcan record CD-R discs twice as fast as with previous models; or Apple'srevolutionary SuperDrive (DVD-R/CD-RW), which records DVD, CD-R and CD-RWdiscs twice as fast as previous models.
Offering the latest in wireless communications, eMac includes a built-inantenna and card slot to support AirPort Extreme 802.11g wirelessnetworking. AirPort Extreme can transmit data at up to 54 Mbps, almost fivetimes the data rate of previous wireless technologies, yet is fullycompatible with the millions of 802.11b Wi-Fi devices currently used aroundthe world*. eMac also includes built-in 10/100BASE-T Ethernet and 56K V.92modem allowing customers to stay connected any way they like.
Perfect for today's digital lifestyle, every eMac comes standard withApple's iLife™ integrated suite of award-winning software including iTunes® for managing digital music, iPhoto™ for organizing and sharing digitalphotos, iMovie™ for digital movie-making and iDVD™ on SuperDrive-equipped systems for creating and burning Hollywood-style DVD movies. With five USBports and two FireWire® ports conveniently located on the side of thesystem, eMac desktops offer easy plug-and-play connections to popularperipherals such as digital video camcorders, digital still cameras,printers and scanners. In addition to Mac® OS X version 10.2 “Jaguar,” eacheMac also includes AppleWorks®, Internet Explorer, Quicken 2003 Deluxe andWorldBook Encyclopedia 2003 Edition.
Pricing & Availability
The new eMac line is available immediately through the Apple Store®(www.apple.com/canadastore) and Apple Authorized Resellers.
The 17-inch flat CRT eMac, for a suggested retail price of $1,199 (CDN) includes:
  • 800 MHz PowerPC G4 processor;
  • CD-ROM optical drive;
  • ATI Radeon 7500 with 32MB video memory;
  • 128MB of system memory; and
  • 40GB ATA hard drive.

The 17-inch flat CRT eMac, for a suggested retail price of $1,499 (CDN) includes:
  • 1 GHz PowerPC G4 processor;
  • 32x Combo DVD-ROM/CD-RW optical drive;
  • ATI Radeon 7500 with 32MB video memory;
  • 128MB of system memory; and
  • 60GB ATA hard drive.

The 17-inch flat CRT eMac, for a suggested retail price of $1,899 (CDN) includes:
  • 1 GHz PowerPC G4 processor;
  • 4x SuperDrive DVD-R/CD-RW optical drive;
  • ATI Radeon 7500 with 32MB video memory;
  • 256MB of system memory; and
  • 80GB ATA hard drive.

Build-to-order options and accessories include additional memory, AirPortExtreme Base Station and AirPort Extreme Card, and the AppleCare® Protection Plan.
eMac computers are also available to education customers in the US andCanada by calling an Apple education sales representative at 800-800-APPL.
    * Based on IEEE 802.11g draft specification. Data rates greater than 11 Mbpsrequire an AirPort Extreme Base Station, an AirPort Extreme Card, and anAirPort Extreme-ready computer. Actual speed will vary based on range fromthe base station, environmental conditions and other factors.
Apple Canada Inc. is headquartered in Markham, Ontario and is a wholly-ownedsubsidiary of Apple Computer, Inc. Apple products are available at more than450 Authorized Apple Canada Dealer locations across Canada.
Press Contact:
Tara Hendela
Apple Canada
(905) 513-5853
thendela@apple.com
    © 2003 Apple Computer, Inc. All rights reserved.Apple, the Apple logo, Mac,Mac OS, Macintosh, eMac, SuperDrive, iMac, AirPort, iLife, iTunes, iPhoto,iMovie, iDVD, FireWire, AppleWorks, Apple Store and AppleCare are eitherregistered trademarks or trademarks of Apple. Other company and productnames may be trademarks of their respective owners.