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PHOTOS 23 October 2020

iPhone 12, iPhone 12 Pro, and iPad Air are here

On Friday, October 23, iPhone 12 and iPhone 12 Pro with 5G went on sale, ushering in a new era for iPhone. Also making its debut was the all-new iPad Air, featuring the advanced A14 Bionic chip. iPhone 12, iPhone 12 Pro, and iPad Air are now available in stores and arriving in customers’ homes around the world.

Customers arrived at Singapore’s Apple Orchard Road to buy the new iPhone 12, iPhone 12 Pro, and iPad Air. The vast majority of Apple Store locations around the world are open and operating in various service models to protect the health and well-being of customers and employees.

Customers at Apple Orchard Road compare iPhone 12 Pro and iPhone 12 Pro Max.
A young customer at Apple Orchard Road with the new iPhone 12 and iPhone 12 Pro.
Apple Orchard Road team members check out the features on iPhone 12.
An Apple Orchard Road team member adjusts a display of iPhone SE, iPhone 11, iPhone 12, and iPhone 12 Pro.
A crowd of customers and Apple team members at Apple Orchard Road for the iPhone 12 launch.
Customers at Apple Orchard Road test out the camera system on iPhone 12 Pro.
A customer at Apple Orchard Road shows off his new iPhone 12, iPad Air, and MagSafe charger

At Apple’s distribution centre in Carlisle, Pennsylvania, team members prepared iPhone 12, iPhone 12 Pro, and iPad Air for shipment to stores and customers across the East Coast and Canada.

A distribution centre employee preparing Apple product for shipment.
Distribution centre employees review orders for Apple product shipment.
An Apple distribution centre employee packs a shipment of iPhone 12 and iPhone 12 Pro.

At UPS Worldport in Louisville, Kentucky, UPS’s worldwide air hub, logistics specialists provided support for the global launch of iPhone 12, iPhone 12 Pro, and iPad Air.

UPS Worldport employees transport palettes of iPhone 12, iPhone 12 Pro, and iPad Air shipments from an airplane.
A UPS Worldport employee sorts Apple packages for delivery.

Some stores, including Apple Highland Village, are offering Express storefronts, a temporary, convenient new way to pick up Apple products. For customers who still wish to shop in stores, Apple team members stock the shelves with the newest product for the first wave of customers to have the best shopping experience.

An Apple employee wipes down a window station at the Express storefront at Apple Highland Village.
Customers pick up products or get Genius Support at the Express storefront at Apple Highland Village.
A customer outside Apple Highland Village shows off his new purchase.
An Apple employee scans Apple products at Apple Highland Village.
An Apple employee stocks the latest Apple products at Apple Highland Village.
An Apple employee helps a customer with his Apple purchase at Apple Highland Village.

FedEx made a delivery to an Apple customer in Washington, D.C. In response to COVID-19, Apple’s delivery partners are offering contactless delivery, ensuring a safe experience for everyone.

A FedEx worker delivers an Apple package from a FedEx delivery van.

Customers shared their first impressions as they unboxed their new iPhone 12, iPhone 12 Pro, and iPad Air. iPhone 12 and iPhone 12 Pro push the boundaries for users who want the most out of iPhone, with support for an advanced 5G experience, an all-new design with the Ceramic Shield front cover, and a reimagined pro camera system. iPhone 12, iPhone 12 Pro, and iPad Air all feature A14 Bionic, the most advanced Apple-designed chip yet.

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