PRESS RELEASE 22 March 2011

iPad 2 Arrives in 25 More Countries This Friday

Available in Hong Kong, Korea & Singapore in April

AUSTRALIA, Sydney—23 March 2011—Apple® today announced that iPad® 2, the second-generation of its third post-PC device, will go on sale in 25 additional countries this Friday 25 March. iPad 2 will be available at Apple retail stores and select Apple Authorised Resellers at 5 p.m. local time, and online through the Apple Store® (www.apple.com.au) beginning at 1 a.m. Apple today also announced that all models of iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April.
“While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with iPad 2,” said Steve Jobs, Apple’s CEO. “We’re experiencing amazing demand for iPad 2 in the US, and customers around the world have told us they can't wait to get their hands on it. We appreciate everyone’s patience and we are working hard to build enough iPads for everyone.”
iPad 2 features an entirely new design that is 33 percent thinner and up to 15 percent lighter than the original iPad, while maintaining the same stunning 9.7-inch LED-backlit LCD screen. iPad 2 features Apple’s new dual-core A5 processor for blazing fast performance and stunning graphics and now includes two cameras, a front-facing VGA camera for FaceTime® and Photo Booth®, and a rear-facing camera that captures 720p HD video, bringing the innovative FaceTime feature to iPad users for the first time. Though it is thinner, lighter, faster and packed with new features, iPad 2 still delivers up to 10 hours of battery life* that users have come to expect.
Pricing & Availability
iPad 2 with Wi-Fi will be available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK on 25 March.
In Australia, iPad 2 with Wi-Fi will be available for a recommended retail price (RRP) of A$579 inc GST for the 16GB model, A$689 inc GST for the 32GB model, A$799 inc GST the 64GB model. iPad 2 with Wi-Fi + 3G will be available for a RRP of A$729 inc GST for the 16GB model, A$839 inc GST for the 32GB model and A$949 inc GST for the 64GB model.
iPad 2 will be available in Hong Kong, Korea, Singapore and additional countries in April, and in many more countries around the world in the coming months. Further international availability and pricing will be announced at a later date.
iMovie® and GarageBand® for iPad apps are available for A$5.99 inc GST each from the App Store℠ on iPad or www.itunes.com.au/appstore. The Smart Cover is available in a range of colours in vibrant polyurethane for A$45 inc GST or rich leather for A$79 inc GST.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has re-invented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.
Press Contacts:
Jesse James
Apple
jesse.james@apple.com
(02) 8987 8264
Fiona Martin
Apple
fmartin@apple.com
(02) 8987 8230
    Apple, the Apple logo, Mac, Mac OS, Macintosh, iPad, Apple Store, FaceTime, Photo Booth, iMovie, GarageBand and App Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.