PRESS RELEASE 09 September 2008

App Store Downloads Top 100 Million Worldwide

SYDNEY—10 September 2008—Apple today announced that iPhone and iPod touch usershave downloaded more than 100 million applications from its groundbreaking new App Store sinceits launch on 11 July 2008. More than 3,000 applications are currently available on the AppStore, with over 90 percent priced at less than US$10 and more than 600 offered for free.Applications can take advantage of iPhone’s large display, innovative Multi-Touch userinterface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-basedtechnology to create mobile applications unlike any seen before.
“iPhone’s unique capabilities, easy SDK and the ability to reach an audience ofmillions via the App Store made this an easy development choice for us,” said JohnPollard, Jott CEO. “To date, we’ve had hundreds of thousands of downloads of Jottfor iPhone, which has been a major win for our company.”
“Because I already had a full-time job I used the iPhone SDK to create Trisim in myspare time and in my wildest dreams I never expected this kind of result,” said SteveDemeter, founder of Demiforce. “Selling over 27,000 downloads in the first three weeksmeans I now have a significant new income stream and some exciting career choices that Ididn’t have a couple of months ago.”
“As an 18 year old iPhone Developer Program member I won an Apple WWDC studentscholarship and used the opportunity to complete my app over the summer,” said BryanHenry, developer of Equivalence. “It was a lot of fun to pull it together and certainlythe most lucrative summer job I’ve ever had as I made over US$8,000 in my first month ofApp Store sales.”
“Our new account registrations on the App Store are 300 percent better than all ourother registration avenues combined,” said Chris MacAskill, SmugMug’s co-founder.“We’ve been able to do things with our iPhone app that we just couldn’t havedreamed of doing on any other mobile platform, so these are revolutionary times for us and foriPhone and iPod touch users.”
The App Store on iPhone works over cellular networks and Wi-Fi, so users can wirelesslydownload applications directly onto their iPhone or iPod touch and start using themimmediately. Applications are free or charged to the user’s iTunes account and the AppStore notifies the user when updates are available for their apps. The App Store is alsoavailable on iTunes (www.itunes.com/au/) for Mac or PC, whichsyncs applications to the iPhone or iPod touch using a USB cable.
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Rob Small
Apple
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(02) 8987 8180 or 0414 612 539
John Marx
Apple
jmarx@asia.apple.com
(02) 8987 8399 or 0421 587 979
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