PRESS RELEASE
14 July 2008
iPhone App Store Downloads Top 10 Million in First Weekend
SYDNEY, Australia—15 July 2008—Apple today announced that iPhone and iPod touch users have already downloaded more than 10 million applications from its groundbreaking new App Store since its launch late last week. Developers have created a wide array of innovative mobile applications ranging from games to location-based social networking to medical applications to enterprise productivity tools. Users can wirelessly download applications directly onto their iPhone or iPod touch* and start using them immediately. More than 800 native applications are now available on the App Store, with more than 200 offered for free and more than 90 percent priced at less than US$10.
“The App Store is a grand slam, with a staggering 10 million applications downloaded in just three days,” said Steve Jobs, Apple’s CEO. “Developers have created some extraordinary applications, and the App Store can wirelessly deliver them to every iPhone and iPod touch user instantly.”
Many of these amazing new applications take advantage of iPhone’s large display, Multi-Touch user interface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-based technology to bring far more powerful applications to the mobile arena than ever before.
The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so users can purchase and download applications wirelessly and start using them instantly. Applications are free or charged to the user’s iTunes account and the App Store notifies the user when updates are available for their apps. The App Store is also available in iTunes (www.itunes.com/au) running on a Mac or PC, which syncs applications to the iPhone or iPod touch using a USB cable.
*Requires downloading software update sold separately for A$12.99 inc GST.
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