PRESS RELEASE
18 June 2008
Apple’s First Retail Store in Australia Opens in Sydney on Thursday 19 June
SYDNEY—18 June 2008—Apple’s first retail store in Australia will open onGeorge Street in Sydney on Thursday 19 June at 5:00 p.m. Located in the heart of thecity’s shopping district, the Apple Store Sydney features two floors dedicated toMacs and iPods and a third floor entirely dedicated to service, including the world’slargest Genius Bar for free advice and personal training through Apple’s popular One toOne membership.
“We are thrilled to bring the unique Apple retail experience to Australia,” saidRon Johnson, Apple’s senior vice president of Retail. “This breathtaking new storewill be the ultimate place for the people of Sydney to shop, learn and be inspired.”
The Apple Store Sydney has more than 80 Macs and 60 iPods available for customers toexperience hands-on, as well as an incredible range of third party products. The store’sknowledgeable staff includes more than 125 locally hired Specialists, Creatives and Geniuseswho are ready to share their expertise and offer customers personalised instruction oneverything from getting started with a Mac to building their own web page, creating apodcast or making a digital movie.
Every Apple retail store offers customers great ways to get the most out of their Mac andiPod, such as free advice at the Genius Bar, popular in-store workshops and special programsfor kids. Customers can also book a free appointment with a Personal Shopper to get expertbuying advice or help selecting the perfect gift for everyone on their list. The hands-onApple retail store experience gives customers a chance to test-drive Apple’s entireproduct line including the all-new MacBook Air, the world’s thinnest notebook, aswell as the widescreen iPod touch.
The Apple Store Sydney also brings Pro Labs to Australia, offering free, in-depth training onApple’s professional creative applications for digital photography, music production andvideo editing including Final Cut Pro.
Nearly 350 million people have visited Apple retail stores since they opened in May 2001.Apple now operates 215 retail stores in six countries including Australia, the US, UK, Japan,Canada and Italy.
The Apple Store Sydney is located at 367 George Street, one block North of the Queen VictoriaBuilding.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Store, iPod, MacBook Air and Final Cut Pro are trademarks of Apple. Other company and product names may be trademarks of their respective owners.