PRESS RELEASE
29 March 2007
iTunes Introduces Complete My Album
Turns Individual Songs Into Complete Albums at Reduced Prices
SYDNEY, Australia—30 March 2007—Apple today announced Complete My Album, a groundbreaking new iTunes service that allows customers to turn their individual tracks into a complete album at a reduced price by giving them a full $1.69 inc GST credit for every track they have previously purchased from that album.
“Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “Complete My Album is a wonderful new way that iTunes helps customers grow and enjoy their music collections.”
“iTunes continues to revolutionise the digital music industry by offering music fans innovative ways to explore and enjoy new music,” said Thomas Hesse, president, Global Digital Business and US Sales, Sony BMG Music Entertainment. “With Complete My Album, iTunes is giving music fans the best of both worlds—the ability to discover great new music by buying just the single and a credit toward the purchase of the complete album.”
Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes the corresponding album will immediately appear on their personalised Complete My Album page with the reduced price listed. For example, a user who’s already purchased three $1.69 singles and decides to buy the corresponding $16.99 album would be able to download the remaining songs to complete the album for just $11.92, without having to buy the singles again.
With Apple’s legendary ease of use, pioneering features such as integrated podcasting support, iMix playlist sharing, seamless integration with iPod, groundbreaking personal use rights and the ability to turn previously purchased songs into complete albums at a reduced price, the iTunes Store (www.itunes.com/au) is the best way for PC and Mac users to legally discover, purchase and download music and video online.
The iTunes Store features the world’s largest catalogue with over three million songs, 2,000 music videos, 100,000 podcasts and 20,000 audiobooks. The iTunes Store has sold over two billion songs, making it the world’s most popular online music store.
- Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.