Apple Updates iPod photo Lineup

Sydney - 24 February 2005 - Apple has updated its iPod photo lineup by introducing a new slim 30GB model, holding up to 7,500 songs, for just $499 RRP inc GST and a new 60GB model, holding up to 15,000 songs, for $649 RRP inc GST. Designed to take your entire music and photo libraries with you wherever you go, both iPod photo models feature a stunning high-resolution colour screen for displaying photos and enhancing the entire iPod music experience. Both models hold up to 25,000 digital photos and will feature the ability to import photos from your digital camera via the new iPod Camera Connector for instant viewing and slide show playback on iPod photo.

“The new slim 30GB iPod photo at just $349 (A$499 RRP inc GST) lets music lovers enjoy their iPod in full colour, including album artwork along with their personal photo library," said Steve Jobs, Apple's CEO. "And now you can import photos from your digital camera directly into iPod photo with the optional iPod Camera Connector.”

iPod photo works effortlessly with Apple’s iTunes music software. iPod photo features Apple’s patent-pending Auto-Sync which works seamlessly with iTunes to automatically download an entire digital music library onto iPod photo with just one click, keeping it up-to-date whenever iPod photo is plugged into a Mac or Windows computer using FireWire or USB 2.0, the standard amongst both Mac and PC users to both charge and update any iPod.

The new iPod Camera Connector is an optional accessory that enables customers to connect their digital camera* to iPod photo and import their photos into the iPod. By simply connecting the iPod Camera Connector and a digital camera, customers can easily transfer digital images to their iPod photo, providing tremendous storage space so they can take more pictures. Imported photos are immediately viewable on iPod photo's crisp colour screen, and can also be brought back to iPhoto on the Mac or various photo applications on the PC. The iPod Camera Connector is expected to be available in late March.

Apple's iPod and the iTunes jukebox are leading the digital music revolution. With over 10 million iPods sold to date, the iPod is the world's most popular digital music player. The new iPod photo is a member of Apple's wildly popular iPod family for both Mac and PC which includes the fourth generation iPod, the iPod mini, the iPod U2 Special Edition and iPod shuffle.

Pricing & AvailabilityThe 30GB and 60GB models of iPod photo for Mac or Windows are expected to be available worldwide immediately for a suggested retail price of $499 RRP inc GST and $649 RRP inc GST respectively, through the Apple Store (www.apple.com.au) and Apple Authorised Resellers. iPod photo includes earbud headphones, a USB 2.0 cable, a USB power adapter and a CD with iTunes 4.7.1 for Mac and Windows computers.

Optional accessories with the following suggested retail prices include the iPod photo AV cable $29 RRP inc GST iPod , the iPod Dock for $59 RRP inc GST, in-ear headphones for $59 RRP inc GST, the iPod Camera Connector pricing TBA and FireWire cable for $35 RRP inc GST. Laser engraving is available for iPod for free from the Apple Store (www.apple.com.au) and can include two lines of text with up to 27 characters per line.

iPod photo requires a Mac with a USB 2.0 port or FireWire**, Mac OS X version 10.2.8 or 10.3.4 or later and iPhoto 4.0.3 or later; or a Windows PC with a USB 2.0 or FireWire port or USB 2.0 or FireWire card and Windows 2000 with Service Pack 4 or later, or Windows XP Home or Professional with Service Pack 2 or later, and Adobe Photoshop Album 2.0 or Elements 3.0 or later.

All iPods include rechargeable batteries which have a limited number of charge cycles and may eventually need to be replaced. Battery life and number of charge cycles vary by use and settings. See www.apple.com.au/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes.

*Support varies depending on make, manufacturer and model of digital camera.
**Firewire options require an optional cable, sold separately.

Media Enquiries:
Martha Raupp
Public Relations Manager
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8399

Hollie Turner
Public Relations Executive
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8230