Apple Unveils New iPod mini Starting at Just A$299 RRP inc GST

Sydney - 24 February 2005 - Apple has unveiled the second generation iPod mini lineup with a new 4GB model priced at just A$299 RRP inc GST and a new 6GB model with 50 per cent more storage priced at A$359 RRP inc GST. Both iPod mini models feature increased battery life of up to 18 hours, USB charging and an ultra-portable, lightweight design available in four vibrant colours.

“The iPod mini is now available at the magic price point of $199 (A$299 RRP inc GST) said Steve Jobs, Apple's CEO. "At this breakthrough price point, and with more than twice the battery life, the new iPod mini should appeal to even more music lovers.”

iPod mini works effortlessly with Apple's iTunes music software. iPod mini features Apple's patent-pending Auto-Sync which works seamlessly with iTunes to automatically download an entire digital music library onto iPod mini with just one click, keeping it up-to-date whenever iPod mini is plugged into a Mac or Windows computer using USB 2.0. In addition to keeping the iPod mini up-to-date, plugging directly into the USB 2.0 port will also conveniently charge the iPod mini - so, one connection does it all.

Apple's iPod and the iTunes jukebox are leading the digital music revolution. With over 10 million iPods sold to date, the iPod is the world's most popular digital music player. The new iPod mini is a member of Apple's wildly popular iPod family for both Mac and PC which includes the fourth generation iPod, the iPod photo, the iPod U2 Special Edition and iPod shuffle.

Pricing & Availability
The 4GB and 6GB models of iPod mini for Mac or Windows are expected to be available worldwide immediately for a suggested retail price of A$299 RRP inc GST and A$359 RRP inc GST respectively, in a choice of silver, pink, blue or green through the Apple Store (www.apple.com.au) and Apple Authorised Resellers. iPod mini includes earbud headphones, a belt clip case, a USB 2.0 cable, and a CD with iTunes 4.7.1 for Mac and Windows computers.

An optional USB power adapter is available for $48 RRP inc GST which easily charges iPod mini when traveling. Other accessories include the iPod mini Dock for $59 RRP inc GST for desktop syncing and charging, in-ear headphones for $59 RRP inc GST, an arm band for $48 RRP inc GST, a lanyard for $29 RRP inc GST and a FireWire cable for $35 RRP inc GST. Laser engraving is available for iPod mini for free from the Apple Store (www.apple.com.au) and can include two lines of text with up to 23 characters per line.

iPod mini requires a Mac with a USB 2.0 port or FireWire* and Mac OS X version 10.2.8 or 10.3.4 or later; or a Windows PC with a USB 2.0 or FireWire port, or USB 2.0 or FireWire card and Windows 2000, with Service Pack 4 or later, or Windows XP Home or Professional with Service Pack 2 or later.

All iPods include rechargeable batteries which have a limited number of charge cycles and may eventually need to be replaced. Battery life and number of charge cycles vary by use and settings. See www.apple.com.au/batteries for more information.

*Firewire options require an optional cable, sold separately.

Media Enquiries:
Martha Raupp
Public Relations Manager
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8399

Hollie Turner
Public Relations Executive
Apple Computer Australia Pty Ltd
Tel: +61 2 9641 8230