Mac Does That
Yep, Mac does that.
Never used a Mac? No problem. If you’re considering switching to Mac from PC, you’re in the right place. Take a look to learn about all things Mac and how getting started is easier than you think.
You’ll feel at home in no time.
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If you love iPhone, you’ll love Mac.
Mac + iPhone
If you love iPhone, you’ll love Mac. Mac is designed to be just as easy to learn as iPhone. And when you use Mac and iPhone — as well as other Apple devices — together, you can do incredible things. Here are a few to start:
- See and use your iPhone on your Mac with iPhone Mirroring.
- Send and receive text messages from your Mac with iMessage.1
- Send and receive text messages from your Mac with iMessage.1
- Copy from iPhone and paste on Mac with Universal Clipboard.
- See photos that you take instantly on your Mac with Continuity Camera.
- Share your iPhone internet connection with your Mac using Personal Hotspot.
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You’ll catch on FAST.
Meet macOS
You’ll catch on fast. macOS is the operating system that powers every Mac. If you’re switching from a PC, it might look a little unfamiliar. But don’t worry, Mac is designed to be easy to navigate with simple and intuitive gestures.
Menu bar: Always at the top of your screen, so you can quickly find your controls.
Dock: Easily access your most used apps.
Window controls: Click red to close, yellow to minimise or green to go full screen.
Menu bar: Always at the top of your screen, so you can quickly find your controls.
Dock: Easily access your most used apps.
Window controls: Click red to close, yellow to minimise or green to go full screen.
⌘ Command: Like the Control key on a PC, it’s used for common shortcuts like Command-C for copy.
Trackpad: Click with two fingers to right-click. Use your fingers to control your Mac. -
Your apps will run (and fly) on Mac.
Run your apps
Your apps will run (and fly) on Mac. Even Microsoft Word, Excel, Powerpoint and Outlook? Yep. So will Slack, Zoom and Google Docs. You’ll be thrilled to see how super fast and responsive they all are on Mac.
Your favourite pro apps, like the entire Adobe Creative Cloud and Canva, work beautifully too. And you can find all these and more in the Mac App Store.
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It’s safe and EASY
to move your files.
Get set up
It’s safe and easy to move your files. When you first open a new Mac, Setup Assistant helps you sign into iCloud and bring your photos, files, passwords and more from iPhone to Mac. It even includes an app called Migration Assistant that walks you through the process of bringing over content from your PC.
Once everything is transferred over, your new Mac will be ready with what you need.
Get more with Mac.
Like a lot more.
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Speed that’s just mind-blowing
Performance
Speed that’s just mind-blowing From the moment you wake your Mac, you get more done faster — whether it’s zipping through hundreds of browser tabs, designing a stunning presentation, editing your videos or doing it all at once.
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Yes, seriously.
It can go that long.
Battery
Yes, seriously. It can go that long.4 Up to 22 hours of battery life. And your laptop will work as well as it always does, even when you’re not plugged in.
It also charges fast: With Mac laptops, you can charge your battery up to 50 per cent in around 30 minutes.Longer battery life when video conferencing5
MacBook Air with M3
PC laptop with Intel Core i7 (baseline)
Up to
1.4x
longer -
The BEST AI PC is a Mac.
AI
The best AI PC is a Mac.6 Mac is powerful and intuitive, and puts your privacy first, so you can harness all AI has to offer and get more done every day.
Built for Apple Intelligence.6 Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no-one else can access your data — not even Apple.
Learn more about Apple Intelligence
Built for Apple Intelligence.6 Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no-one else can access your data — not even Apple.
Learn more about Apple Intelligence
- Apple silicon makes it possible. Whether you’re using speech to text, retouching photos or editing videos, Mac boosts your productivity and creativity. That’s because Apple silicon features a Neural Engine and unified memory for efficient handling of sophisticated AI processing.
- Privacy and security come first. Advanced security and privacy are built in to encrypt and protect your data. On Mac, you can run AI on device, so your inputs and results stay yours — and they’re never stored.
- A world of apps. An entire catalogue of AI-ready apps is available on Mac, iPhone and iPad, so you can boost your capabilities straight away — and work seamlessly across devices. For example, you can check homework with AI Maths Assistance in Goodnotes, automatically enhance photos in Pixelmator Pro and remove background noise from a video using Adobe Premiere Pro.
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Your business is NOBODY ELSE’S.
Privacy + Security
Your business is nobody else’s. Here are just a few easy and secure ways Apple protects your data and helps keep you and your device safe.
- Advanced security comes as standard. Every Mac comes with industry‑leading encryption, robust virus protections and a powerful firewall system. Free and automatic security updates also help keep your Mac protected.
- Apple Intelligence.6 Powerful and Private. Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad and Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
- Unlock it all with the touch of your finger. Touch ID keeps all your passwords at the tip of your finger. So you can use it to unlock your Mac, access passkeys and make payments.
- You choose what you share. Mac puts you in control of the data you share and how you share it, so you can use apps more securely, protect your information and keep yourself safer on the web.
- One app to find your Apple devices. If you can’t find your Mac or other Apple devices, the Find My app makes it easy to pinpoint where they are. If it’s fallen into the wrong hands, you can lock it down to prevent anyone from using it. Or erase it from afar.
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You won’t
BELIEVE YOUR EYES.BELIEVEYOUR EYES.
Display
You won’t believe your eyes. Simply put, Mac displays have unbelievably high quality, so everything you do looks stunning. Photos and videos pop with rich contrast and sharp detail, and text appears incredibly crisp for easy reading.
Totally worth it.
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Built to handle pretty
much ANYTHING. Built to handle pretty much ANYTHING.
Durable
Built to handle pretty much anything. Made of seriously strong aluminium, Mac computers are exceptionally well built and designed to last.
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Automatic updates keep Mac running smooooth.
Reliable
Automatic updates keep Mac running smooooth. Regular free software updates help avoid crashes and keep your Mac — and the apps you rely on — fast and responsive, ensuring that it runs smoothly and securely for years to come.
And the updates deliver new features that can make an already incredible Mac even better over time. -
TRADE IN YOUR APPLE DEVICE.
Or recycle your PC for free.*
Trade In
Trade in your Apple device. Or recycle your PC for free.* You could get a great value for your current Apple device and apply it towards a new Mac. And you can do it all online or at an Apple Store.
No Apple device? No problem. When you purchase any qualifying Apple computer or display, Apple will safely and securely recycle your old computer and monitor for free — regardless of the manufacturer. It’s good for you and the planet.
Your top questions, answered.
What’s it like to switch from Windows to Mac?
How do I right-click on a Mac?
How does macOS work?
What’s it called on Mac?
What are the Windows equivalents on a Mac keyboard?
Where on Mac are the files that I transfer from my PC?
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What’s it like to switch from Windows to Mac?
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How do I right-click on a Mac?
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How does macOS work?
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What’s it called on Mac?
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What are the Windows equivalents on a Mac keyboard?
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Where on Mac are the files that I transfer from my PC?
Apple Support has your back, 24/7.
Apple Support is always just an online chat, phone call or in‑store appointment away.
Why the Apple Store is the place to buy a Mac.
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Take your business to the next level.
See all the reasons your business should be running on Mac.
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Shop Certified Refurbished Mac.
Your favourite Mac products for less, backed by our standard one-year warranty.
Even more reasons to choose Mac.
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Accessibility
Every Mac comes with built-in accessibility features that are designed so everyone can do what they love in the ways that work best for them.
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Environment
Mac is made with more recycled materials and responsible packaging than ever. And when you bring in your old PC, we’ll recycle it for free.
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Parental Controls
You want to do what’s best for your family. So do we. Mac helps give you control over how your kids use their devices.
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Family Sharing
With Family Sharing, you can share apps, movies, music and more with the people you love, so you don’t all have to buy the same stuff over and over.