Get credit towards a new iPhone 16 or iPhone 16 Pro when you trade in your eligible iPhone 7 Plus or higher.1Shop iPhone
Why buy iPhone anywhere else?
When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carriers, payment options and getting your new iPhone set up, we have all the answers you need.
Sure. When you buy an iPhone at an Apple Store, we can easily activate it for you so you can keep your number and plan, saving you a trip to your carrier’s store. Show more Show less
Will my new iPhone be unlocked?
Every iPhone you buy from us online or in an Apple Store is unlocked. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less
What about carrier plans with my new iPhone?
You can easily stick with the carrier plan you have. However, if you’re looking to switch, drop in to your nearest Apple Store. We can help you find the plan that’s best for you and get you set up. Show more Show less
Is it cheaper to buy from my carrier?
Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Let us know what you’re looking for and we’ll help find an option that works for you. Show more Show less
Not at all. You can pay in full if you prefer. But you can also get iPhone with 0% interest and make monthly payments.1 You can even trade in your current iPhone to lower the amount you finance at an Apple Store. Show more Show less
Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on an Apple Gift Card.1 If your trade-in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in too. Show more Show less
Can I get special carrier offers directly from an Apple Store?
Yes, we have special carrier offers only available at an Apple Store. If those offers aren’t right for you, many carriers also have special offers for buying an iPhone, and most of those promotions are available in an Apple Store. Show more Show less
You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. When you visit us in store, we’ll help you transfer your data, contacts and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less
Is it hard to move everything over to my new iPhone?
Not at all. If you back up your data on your current iPhone to your computer or iCloud before you come in or before your online Personal Setup session, we can move everything over in a flash. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone.
If you’re switching to iPhone from Android, you can securely transfer your stuff in just a few taps with the Move to iOS app. And with iOS 18, you’ll have temporary access to all the iCloud storage you need to back up all your apps and data — so moving everything to your new iPhone is easier than ever. Show more Show less
Is all my information safe?
Absolutely. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data there and then. Show more Show less
What do I get with AppleCare+ coverage?
Both AppleCare+ and AppleCare+ with Theft and Loss provide priority tech support through getsupport.apple.com and additional hardware coverage from Apple, including unlimited incidents of accidental damage protection. You can even add theft and loss protection, depending on the plan you choose.2 Show more Show less
AppleCare+ benefits are separate from and in addition to the Apple Limited Warranty and any legal rights provided by Australian consumer law. For details, click here.
After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.