Find out where you can buy an iPhone, how you can prepare for your iPhone arriving, how to activate your iPhone and how to transfer your numbers.
Do more using Mac with other Apple devices. Make phone calls, send text messages, hand off files, copy and paste, and automatically unlock your Mac.
Learn why Apple rechargeable lithium-based technology provides the best performance for your iPhone, iPad, iPod, and MacBook.
Trade in your iPhone, iPad, Mac, Watch, or any other device for credit toward a new one, or recycle it responsibly for free with Apple Trade In.
Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.
iPad Pro features the M4 chip, 11-inch or 13-inch Ultra Retina XDR display, Wi-Fi 6E, 5G, and support for Apple Pencil Pro.
Maximize the life and lifespan of the rechargeable lithium-ion batteries in your MacBook, iPod, iPhone, and iPad.
MacBook Pro with M3, M3 Pro, and M3 Max chips. Up to 22 hours of battery life. The world’s best laptop display. Now in a new color: Space Black.
Be part of an engineering group where every aspect of the work is built around a respect for the customer’s needs.
https://www.apple.com/careers/ae/teams/software-and-services.html
Pro Display XDR. A new 32-inch Retina 6K display with extreme brightness, contrast, color accuracy, and HDR that transforms the way you work.
Learn about the Apple privacy technologies and controls designed to keep your devices and data secure.
iPhone 16 and iPhone 16 Plus. Camera Control. 48MP Fusion camera. Five vibrant colors. A18 chip. And built for Apple Intelligence.
Wallet is an app that can store your credit and debit cards, transit cards, event tickets, car keys, driver's license or state ID, and more.
Apple Watch Ultra 2. A new black titanium case. The most accurate GPS in a sports watch. And connectivity, health, and safety features for every day.
Get AED 295 - AED 2,220 off a new MacBook Pro when you trade in an eligible Mac. Select a model or customise your own.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
Mac lets you work, play, and create in ways you never imagined. Discover how easy it is to make the switch from a Windows PC to Mac.
See all the technical specifications for the 14- and 16-inch MacBook Pro with the M3, M3 Pro, and M3 Max chips.
iOS 18 makes iPhone even more personal, with deeper customization, new ways to connect, easier-to-find photos, and support for Apple Intelligence.
iPadOS 18 brings new ways to work with Apple Pencil, new experiences in apps, deeper customization options, and support for Apple Intelligence.
MacBook Air 13- and 15-inch laptops, now with the superfast M3 chip, perfect for AI. Lightweight, with all-day battery life and Liquid Retina display.
Powerful. Durable. Phenomenal. Discover the new iPhone 16 Pro, iPhone 16 Pro Max, iPhone 16, and iPhone 16 Plus.
Final Cut Pro revolutionizes post-production with 360° video editing and motion graphics, 4K HDR support, and advanced tools for color correction.
iPhone 16 Pro and iPhone 16 Pro Max. Built for Apple Intelligence. Durable titanium design. Camera Control. 4K 120 fps Dolby Vision. A18 Pro chip.
Apple TV 4K features our best audio & video quality. Dolby Vision, HDR10+, & Dolby Atmos. Works seamlessly with Apple devices, services, & smart home.
Apple products and services have built-in features for a range of mobility needs, so you can control your devices in the ways that work best for you.