A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (e.g, retail store or website).
The following is a non-exhaustive list of Apple’s trademarks and service marks.
When using the marks in publications that will be distributed only in the United States, include the appropriate ™, ℠, or ® symbol on first use. For publications that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Mac and macOS are trademarks of Apple Inc., registered in the U.S. and other countries and regions.
The list also includes a suggested generic term for each trademark. For all publications, include an appropriate generic term after the trademark the first time it appears. Thereafter, the generic term should appear frequently with the trademark. (These generic terms are only suggestions, and there may be other words that are equally appropriate.)
Trademarks are adjectives, and should not be made into verbs or made plural or possessive. For more information on how to use Apple’s trademarks, refer to the document titled, “Guidelines for Using Apple Trademarks,” or contact the Trademark team.
The absence of a product or service name or logo from this list does not constitute a waiver of Apple’s trademark or other intellectual property rights concerning that name or logo.
Apple’s Trademarks | Generic Terms |
---|---|
3D Touch® | interface |
Afterburner® | accelerator cards |
AirDrop® | software feature |
AirMac® | wireless hardware/software solution |
AirPlay® | software feature |
AirPlay Logo® | |
AirPods® | wireless headphones |
AirPods Max® | wireless headphones |
AirPods Pro® | wireless headphones |
AirPort® | wireless hardware/software solution |
AirPort Express® | wireless hardware/software solution |
AirPort Extreme® | wireless hardware/software solution |
AirPort Time Capsule® | wireless hard drive/Wi-Fi base station |
AirPower® | charging devices |
AirPrint® | software feature |
AirTag® | accessories |
AirTunes™ | application program |
Animoji® | messaging feature |
Aperture® | application program |
App Clip Code™ | visual code |
App Clips™ | software |
Apple® | computers, computer software, computer peripherals, etc. |
Apple logo® | |
Apple Books® | application program |
Apple Card® | credit card |
Apple CarPlay® | software feature |
Apple Cash® | software feature |
Apple Cinema Display® | computer monitor |
Apple Immersive Video™ | entertainment format |
Apple Intelligence™ | personal intelligence system |
AppleLink™ | communication network/computer software |
Apple Music® | streaming service and application |
Apple Pay® | mobile payments solution |
Apple Pencil® | computer input device |
Apple Pencil Pro™ | computer input device |
Apple Pro Display XDR® | computer monitors |
Apple Remote Desktop™ | remote desktop software |
AppleScript® | application program |
AppleScript Studio™ | development software |
AppleShare® | server software |
Apple Studio Display® | computer monitor |
AppleTalk® | network system |
Apple TV® | digital media extender |
AppleVision™ | computer display |
Apple Vision Pro™ | spatial computer |
Apple Wallet® | application program |
Apple Watch® | wrist wearable device |
Apple Watch SE® | wrist wearable device |
Apple Watch Edition™ | wrist wearable device |
Apple Watch Sport™ | wrist wearable device |
Apple Watch Ultra® | wrist wearable device |
AppleWorks® | application program |
App Nap® | software feature |
Aqua® | user interface |
ARKit® | developer software |
AssistiveTouch® | software feature |
Back to My Mac® | software feature |
Bonjour® | networking technology |
Bonjour logo® | |
Boot Camp® | application program |
CallKit® | software framework |
Carbon® | software technology |
CareKit® | software framework |
CarPlay® | software feature |
Center Stage® | software feature |
Ceramic Shield® | front cover |
Charcoal® | computer font |
Chicago® | computer font |
ChromaVerb® | application feature |
Cinema Tools™ | application program |
Claris® | software |
Cocoa® | software technology |
Cocoa Touch® | software technology |
ColorSync® | application program |
ColorSync logo® | |
Core ML® | developer software |
Cover Flow® | application program |
Dashcode® | developer software |
Deep Fusion® | camera feature |
Digital Crown® | input device |
DVD@CCESS™ | software feature |
DVD Studio Pro® | application program |
Dynamic Island® | hardware and software feature |
EarPods® | headphones |
Educator Advantage™ | marketing program |
eMac™ | computer |
EnVerb® | application feature |
EtherTalk™ | interface card/network |
Exposé® | computer software |
Face ID® | secure authentication |
FaceTime® | voice and video calling |
FairPlay® | software technology |
FileVault® | application program |
Final Cut® | application program |
Final Cut Pro® | application program |
Final Cut Studio™ | application program |
Find My® | software feature |
Finder® | operating system software |
FireWire® | serial bus |
FireWire compliance logo™ | |
FireWire logo™ | |
FireWire symbol® | |
Flyover® | software feature |
Force Touch® | trackpads |
Freeform® | application program |
GarageBand® | application program |
Geneva® | computer font |
Genmoji™ | software feature |
Guided Access® | operating system feature |
GymKit™ | software framework |
Handoff® | software feature |
HealthKit® | developer software |
HomeKit® | hardware and software technology |
HomePod® | speaker |
HomePod mini® | speaker |
HyperCard® | application program |
HyperTalk™ | application program |
iAd WorkBench® | software |
iBeacon® | location and proximity detection technology |
iBeacon Logo™ | |
iBook™ | computer |
iBooks® | application program |
iCal® | application program |
iChat® | application program |
iDVD™ | application program |
iLife® | suite of application programs |
iMac® | computer |
iMac Pro® | computer |
ImageWriter™ | printer |
iMessage® | software feature |
iMovie® | application program |
Inkwell® | application program |
Instruments® | developer software |
iPad® | mobile digital device |
iPad Air® | mobile digital device |
iPad mini® | mobile digital device |
iPadOS® | operating system software |
iPad Pro® | mobile digital device |
iPhone® | mobile digital device |
iPhoto® | application program |
iPod® | mobile digital device |
iPod classic® | mobile digital device |
iPod nano® | mobile digital device |
iPod shuffle® | mobile digital device |
iPod Socks™ | holder for computer hardware and consumer electronics |
iPod touch® | mobile digital device |
iSight® | camera |
iTunes® | application program |
iTunes Pass® | online store |
iTunes U® | feature of online store |
iWeb™ | application program |
iWork® | suite of application programs |
Jam Pack® | computer software |
Keychain® | operating system feature |
Keynote® | application program |
LaserWriter™ | printer |
Launchpad® | operating system features |
Lightning® | connectors |
Liquid Retina® | display |
Liquid Retina XDR® | display |
Live Listen® | operating system feature |
Live Photos® | camera feature |
Live Text® | software feature |
Live Titles® | software feature |
LiveType® | application program |
LocalTalk™ | computer cable system/network |
Logic® | application program |
Logic Pro® | application program |
Logic Studio™ | application program |
Mac® | computer |
Mac logo® | |
MacApp® | application program |
MacBook® | computer |
MacBook Air® | computer |
MacBook Pro® | computer |
Mac Catalyst® | software feature |
Macintosh® | computer |
Mac mini® | computer |
macOS® | operating system software |
Mac Pro® | computer |
Mac Studio® | computer |
MacTCP® | application program |
Mac Virtual Display™ | software feature |
Made for iPad logo™ | |
Made for iPhone logo® | |
Made for iPod logo® | |
Magic Keyboard® | computer peripheral device |
Magic Keyboard Folio® | computer peripheral device |
Magic Mouse® | computer peripheral device |
Magic Move® | software feature |
Magic Trackpad® | computer peripheral device |
MagSafe® | accessories |
MagSafe Charging Case® | wireless charger |
MagSafe Duo Charger® | wireless charger |
Memoji® | messaging feature |
Memory Looks® | software feature |
Memory Mixes® | software feature |
Metal® | software technology |
Metal Logo™ | |
MainStage® | application program |
Mission Control® | operating system feature |
Monaco® | computer font |
Motion® | application program |
Multi-Touch™ | touchscreen interface |
Music Memos® | application program |
NameDrop® | software feature |
NetInfo™ | computer software |
Newton™ | operating system software |
New York® | computer font |
Night Shift® | software feature |
Numbers® | application program |
Objective-C® | computer software |
OfflineRT™ | software feature |
Open Directory logo™ | |
OpenCL® | software technology |
OpenPlay® | application program |
Optic ID™ | secure authentication |
OS X® | operating system software |
Pages® | application program |
Phat FX® | application feature |
Photo Booth® | application program |
Photonic Engine® | camera feature |
Pixlet® | compression application program |
Podcast Logo® | application feature |
PowerBook® | computer |
Power Mac® | computer |
ProDOS™ | operating system software |
ProMotion® | display technology |
ProRAW® | camera feature |
ProRes® | software feature |
Quartz® | graphics and display technology |
QuickDraw® | application program |
QuickPath® | keyboard feature |
QuickTake® | software feature |
QuickTime® | application program |
QuickTime Broadcaster™ | application program |
QuickTime logo® | |
QuickType® | software feature |
Reality Composer™ | software |
Reality Composer Pro™ | software |
RealityKit® | software |
ResearchKit® | software framework |
Retina® | display |
Retina HD® | display |
Rosetta® | application program |
Safari® | application program |
Sand® | computer font |
ServiceTalk® | software framework |
SF Symbols® | application program |
Shake® | application program |
SharePlay™ | software feature |
Shazam® | application program |
Sherlock® | application program |
Sidecar® | software feature |
SilverVerb® | application feature |
Siri® | voice recognition software |
SiriKit® | developer software |
Siri Remote® | control device with touch and voice input |
Siri Shortcuts® | application program |
Skia™ | computer font |
Slofie® | software feature |
Smart Cover® | protective cover and stand |
Smart Folio® | protective cover and stand |
Smart Instruments® | application feature |
Smart Keyboard® | computer peripheral device |
Smart Keyboard Folio® | computer peripheral device |
Smart Strings® | application feature |
Smart Tempo® | application feature |
SnapBack™ | application feature |
Soundtrack® | application program |
Spaces® | operating system feature |
Spotlight® | software utility |
Stage Manager® | software feature |
StyleWriter™ | printer |
SuperDrive® | computer media device |
Super Retina® | display |
Swift® | software technology |
Swift Logo® | |
Swift Playgrounds® | application program |
SwiftUI® | developer software |
Tapback® | messaging feature |
Taptic Engine® | haptic feedback technology |
TestFlight® | software |
Textile® | computer font |
There's an app for that® | slogan |
Think different® | slogan |
Time Capsule® | wireless hard drive/Wi-Fi base station |
Time Machine® | application program |
Touch Bar® | input screen |
Touch ID® | fingerprint identity sensor |
Touch Instruments® | application feature |
TrueDepth® | camera |
True Tone® | camera flash and display technology |
TrueType® | font technology |
tvOS® | software platform for television |
Ultra Retina XDR™ | display |
Ultrabeat® | application feature |
Velocity Engine™ | vector processing unit |
visionOS™ | operating system software |
WatchKit® | developer software |
watchOS® | software platform for wrist wearable devices |
WaveBurner® | application program |
WebObjects® | software |
WebScript™ | computer software |
Works with Apple CarPlay logo® | |
Works with Apple Find My logo™ | |
Works with Apple Health logo™ | |
Works with Apple Home logo™ | |
Works with Apple HomeKit logo™ | |
Works with Apple iBeacon logo® | |
Works with iPhone logo® | |
Xcode® | developer software |
Xgrid® | application program |
Xsan® | application program |
Xserve® | server |
Apple’s Service Marks | Generic Terms |
---|---|
ACOT℠ (Apple Classrooms of Tomorrow) | education services |
ACOT2℠ | education services |
ACTC Boot Camp℠ | training course |
An Apple Original℠ | entertainment programming |
App Store® | online store |
Apple® | various services |
Apple Arcade® | game subscription service |
AppleCare® | service and support programs |
AppleCare+® | service and support programs |
Apple Certified Trainer℠ | certification services |
Apple Consultants Network℠ | consultant services |
Apple Fitness+℠ | fitness subscription service |
Apple Messages for Business® | communications service |
Apple News® | news aggregation service |
Apple News+® | subscription news service |
Apple News Today℠ | podcast news service |
Apple One® | consolidated subscription services |
Apple Originals℠ | entertainment programming |
Apple Pay Later℠ | financial services |
Apple Podcasts® | streaming service |
Apple Store® | retail store services |
Apple Studios® | entertainment services |
Apple TV+® | streaming video services |
Apple Watch Studio® | retail services |
Briefing Room® | feature of retail store |
Burn Bar® | fitness feature |
CloudKit® | data storage service |
Complete My Album® | feature of online store |
Daily Cash® | financial services |
Everyone Can Code® | educational services |
Everyone Can Create® | educational services |
Genius® | customized recommendations |
Genius Bar® | service and support program |
Genius Bar logo® | service and support program |
Genius Grove® | support services |
iAd® | mobile advertising platform |
iBooks Store® | online store |
iCloud® | online service |
iCloud+® | online service |
iCloud Drive® | online service |
iCloud Keychain® | online service |
iDisk℠ | online services |
iMix™ | feature of online store |
The iTunes Download℠ | radio show, podcast |
iTunes Extras® | online store |
iTunes Live® | online store, entertainment services |
iTunes LP® | online store |
iTunes Match® | online service |
iTunes Music Store℠ | online music store |
iTunes Plus℠ | feature of online store |
iTunes Radio® | streaming music service |
iTunes Store® | online store |
Joint Venture® | retail service |
.Mac℠ | online services |
Mac.com® | Email service |
Mac Integration Basics℠ | training course |
Mac Management Basics℠ | training course |
Mac OS X Server Essentials℠ | training course |
Mac OS X Support Essentials℠ | training course |
MobileMe℠ | online services |
onetoone® | service and support program |
Platoon® | entertainment services |
Power for Impact® | clean energy initiative |
ProCare® | service and support program |
Shop different℠ | slogan |
Shazam® | entertainment services |
Time to Run℠ | fitness program |
Time to Run and Push℠ | fitness program |
Time to Walk® | fitness program |
Time to Walk and Push® | fitness program |
Today at Apple® | experiential programs |
Vingle® | feature of online store |
SPECIAL AND LICENSED TRADEMARKS AND/OR COPYRIGHTS
Use the trademark notation shown here the first time the trademark is mentioned in text in U.S. publications. Include the credit line in all U.S and international publications in which the trademark is mentioned.
The Apple TV+, Apple Fitness+, and Apple Music services and all materials incorporated on the services (including, but not limited to text, photographs, images, video, music, and audio content) are protected by copyright, patent, trade secret, or other proprietary rights under the laws of the United States and other countries and regions. Some of the titles, characters, logos, or other images incorporated by Apple on these services are protected as registered or unregistered trademarks owned by Apple Inc. and its affiliates. All other trademarks are the property of their respective owners.
For FileMaker, Inc. trademarks, refer to the FileMaker, Inc. website. FileMaker marks require the trademark notation the first time the trademark is mentioned in U.S. publications and credit lines in all U.S. and international publications in which the trademark is mentioned.
For NeXT trademarks, refer to the NeXT Trademarks List.
For Beats Electronics, LLC trademarks refer to the Beats website. Beats marks require the trademark notation the first time the trademark is mentioned in U.S. publications and credit lines in all U.S. and international publication in which the trademark is mentioned.
1-Click® is a registered trademark of Amazon.com, Inc. in the US and other countries. [Place a ® notation after the first mention of 1-Click in text in publications distributed in the US, Europe, and Canada.]
ADDmotion is a trademark of Motion Works International, Inc.
Ad Lib is a trademark of Nick Nallick, used under license.
Adobe, the Adobe logo, Acrobat, the Acrobat logo, Distiller, PostScript, and the PostScript logo are trademarks or registered trademarks of Adobe Systems Incorporated in the U.S. and/or other countries.
AIX is a trademark of IBM Corp., registered in the U.S. and other countries, and is being used under license.
Apache: The Apache acknowledgement is now included in the code itself, in line with the new Apache Foundation license (2000). Credit in printed advertising materials is no longer required.
BLUEmagic is a trademark of Open Interface North America in the U.S. and other countries.
Bluetooth: The registered trademark symbol "®" should be added in superscript format immediately following the Bluetooth word mark wherever the word mark first appears on product packaging, products, web pages, and marketing pieces, and in textual information.
Whenever the Bluetooth word mark or logo is used it must be attributed with an appropriate trademark footnote, such as: The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Apple is under license. The registered trademark symbol, ®, is to be printed as part of the logo. In the event that the use of the "®" symbol with the Bluetooth mark on a product, or as part of a product display feature, is impractical due to the small size of a Bluetooth mark, you may omit the "®" symbol on such product or product display feature, provided, however, that appropriate language identifying and attributing the Bluetooth marks is included.
BSD (4.4 Lite) operating system from UC Berkeley and others for Mac OS X and/or Mac OS X Server: All advertising materials mentioning features or use of this software must include the following acknowledgement: "This product includes software developed by the University of California, Berkeley, FreeBSD, Inc., The NetBSD Foundation, Inc., and their respective contributors." We must also obtain UCB’s written permission prior to any endorsement or promotion of their software.
CDB is a trademark of Third Eye Software, Inc.
The CD Extra logo™ is a trademark of Sony Corporation.
DEC™, DECnet™, VMS™, and VAX™ are trademarks of Digital Equipment Corporation.
Dolby Laboratories: Manufactured under license from Dolby Laboratories. "Dolby," "Pro Logic," and the double-D symbol are trademarks of Dolby Laboratories. Confidential Unpublished Works, © 1992-1997 Dolby Laboratories, Inc. All rights reserved.
ENERGY STAR and the ENERGY STAR mark are registered trademarks owned by the U.S. Environmental Protection Agency.
FaceSpan™ and FrontMost™ are trademarks of Software Designs Unlimited, Inc.
GeForce4 is a trademark of NVIDIA Corporation.
Helvetica®, Times®, and Palatino® are registered trademarks of Heidelberger Druckmaschinen AG, available from Linotype Library GmbH.
Intel, Intel Core, and Xeon are trademarks of Intel Corp. in the U.S. and other countries. [This attribution is not necessary unless Apple’s own marks are specifically attributed.]
IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.
ITC Avant Garde Gothic® , ITC Bookman®, ITC Garamond®, ITC Zapf Chancery®, and ITC Zapf Dingbats® are registered trademarks of International Typeface Corporation.
Java is a registered trademark of Oracle and/or its affiliates.
LaserTools™ is a trademark of LaserTools Corporation.
MacDNS: Include the following copyright notice on end-user documentation only: "ThreadLib 1.04 © 1994 by Ari Halberstadt.";
mLAN code: When the mLAN Trademark is used in an Apple catalogue, brochure or instruction manual, the following attribution statement must be included in a footnote: "mLAN™ is a trademark of YAMAHA CORPORATION."
MobileComm is a registered trademark of Mobile Communications Corporation of America.
Notion is a trademark of Eidetic, Inc. All packaging and product labels must also include the following copyright notice: "© 1994, Eidetic, Inc. All rights reserved."
NuBus is a trademark of Texas Instruments.
OpenGL® or OpenGL Logo®: OpenGL is a registered trademark of Silicon Graphics, Inc.
OpenSSL by The OpenSSL Project (Mac OS X and/or Mac OS X Server): All advertising materials mentioning features or use of this software must include the following acknowledgement: "This product includes software developed by the OpenSSL Project for use in the OpenSSL Toolkit (http://www.openssl.org/)." We must also obtain the OpenSSL Project’s written permission if we wish to use the names "OpenSSL Toolkit" or "OpenSSL Project" to endorse or promote software derived from the OpenSSL software.
Ping is a registered trademark of Karsten Manufacturing Corporation and is used in the U.S. under license.
PowerCD™ is a trademark of ZCI, Inc., Dallas, Texas.
PowerForms™ is a trademark of Sestra, Inc., a division of HealthCare Communications.
PowerPC™ and the PowerPC logo™ are trademarks of International Business Machines Corporation, used under license therefrom.
RealAudio™ and the RealAudio logo™ are trademarks of Progressive Networks, Inc.
The "Signalling disc watch design" is owned by Swiss Federal Railways SFR, spezialgesetzliche Aktiengesellschaft, Berne, Switzerland.
Smalltalk-80™ is a trademark of ParcPlace Systems.
SMART™ and the SMART logos are trademarks of The Children's Medical Center Corporation. Used with permission.
SoftWindows™: Windows is a registered trademark of Microsoft Corporation and SoftWindows is a trademark used under license by Insignia from Microsoft Corporation. [Place a™ symbol after the first and most prominent use of the mark SoftWindows in text.]
SPEC® is a registered trademark of the Standard Performance Evaluation Corporation (SPEC). See http://www.spec.org for more information.
SRS: Use one of the following as appropriate:
"The SRS Symbol is a registered trademark of SRS Labs, Inc."
"The word SRS is a registered trademark of SRS Labs, Inc."
"SRS and the SRS Symbol are registered trademarks of SRS Labs, Inc."
TextBridge® and Xerox® are registered trademarks of Xerox Corporation. [Place the trademark notation symbol (™ or ®) after the first mention of the marks in text and in the credit notice.]
Trinitron® is a trademark of Sony Corporation, registered in the U.S. and other countries.
UCB (ftpd) code from UC Berkeley and others for Mac OS X and/or Mac OS X Server: All advertising materials mentioning features or use of this software must include the following acknowledgement: "This product includes software developed by the University of California, Berkeley, FreeBSD, Inc., The NetBSD Foundation, Inc., and their respective contributors." We must also obtain UCB’s written permission prior to any endorsement or promotion of their software.
UNIX® is a registered trademark of The Open Group.
VideoWorks is a trademark of Macromedia, Inc.
The Walk of Fame Star is a trademark of the Hollywood Chamber of Commerce.
X Window System is a trademark of the Massachusetts Institute of Technology.
The YouTube logo is a trademark of Google Inc. (Only necessary when Apple's or other party's logos are also attributed.)
OTHER APPLE PRODUCT OR SERVICE NAMES
If a product or service name is not listed under Apple’s Trademarks or Apple’s Service Marks, it should not be followed by a ™, ℠, or ® notation and should not be included in credit lines. However, if a product or service name includes Apple, Mac, or another Apple mark listed in this trademark list, apply the correct trademark symbol (™, ℠, or ®) to that portion of the name for U.S. publications only. In addition, all Apple trademarks need to be given the correct attribution in the credit section of all U.S. and international publications.
Example:
The Apple® iPhone® mobile digital device comes with the Multi-Touch™ touchscreen interface.
Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries and regions. Multi-Touch is a trademark of Apple Inc.
QUESTIONS
If you have any questions or comments regarding the list, please contact the Trademark team.
This list includes updates as of October 27, 2024.
*This is a non-exhaustive list of Apple trademarks and service marks in the United States.