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Say hello to the latest generation of iPhone.

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in Apple Immersive

Go front row at the world’s biggest dog show. Only on Apple Vision Pro.¹

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The new Black Unity strap. Inspired by the power of connection.

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Now supercharged by the M3 chip.

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The ultimate way to watch your health.

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Advanced AI performance and game-changing capabilities.

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Sky blue colour.
Sky high performance with M4.

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Celebrate the Year of the Horse
in free sessions at your Apple Store.