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iPhone

Meet the latest iPhone line-up.

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iPhone 17 Pro, back exterior, deep blue colour, Pro Fusion camera system in top left corner, Apple logo in centre, iPhone 17, back exterior, white colour, Dual Fusion camera system in top left corner, Apple logo in centre, iPhone 17e, back exterior, soft pink colour, Fusion camera system in top left cornre, Apple logo in centre, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

iPad Air

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

Mac for students

No matter what you do, ace it with Mac.

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A person working on a MacBook at a library table, surrounded by open books and notes, with bookshelves in the background.

iPad Pro

Advanced AI performance and game-changing capabilities.

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Two iPad Pro devices, front exterior, portrait orientation, black display bezel, display showing multicolored, curved line art, side exterior, thin profile, volume-up button, volume-down button, raised Pro Camera System

Apple Watch Series 11

The ultimate watch for a healthy life.

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Apple Watch Series 11, rose gold colour, aluminium case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Strap

Apple Watch Ultra 3

Personal beast.

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Apple Watch Ultra 3, natural titanium case, compass on Orienteering watch face, neon green Ocean Band

Apple Trade In

Upgrade and save. It’s that easy.

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Side-by-side, hand holding iPhone 13 in silicon case with stickers on back exterior, trade-in with hand holding new iPhone box for iPhone 17 Pro