After a 30-year career in video production, Tom joined the Creative team for his first experience working in retail. Everyone brings something different to their work, and Tom brought creativity and technical experience. By combining those skills with the core Apple Store training everyone receives, as well as additional Creative Pro training, he was able to build a foundation for a new career.
“People come in with some incredible ideas for their projects, and they feel great when I help them bring those ideas to life. Truth is, I feel great, too.”
Tom helps people discover the endless possibilities of what they can do with Apple products. Drawing on his strengths as a natural teacher, he’s found success in leading Today at Apple sessions in the store as well as virtual sessions online. He also considers it a bonus that, while he’s teaching others, he picks up new bits of knowledge along the way.
“I’ve learned so much by exploring different things with my customers. In the store, we have this wonderful approach to the customer experience called ‘Let’s find out together.’ I love how each conversation begins a shared interest in learning something new.”
Tom’s enthusiasm for connecting with others has given him a bit of a following. “Over the years, I’ve built great relationships with many of our regular customers. It’s such a joy to come to work every day, where people come in and thank me for what I love to do.”